About Us
At Flaspöhler, we challenge you to look outside the box. To change your way of thinking. To be innovative and push the envelope. Because those who succeed are those who view things from a different perspective. And we want you to succeed.
Sure, we've been doing this for more than 25 years. And sure, we've conducted surveys in more than 95 countries and a dozen languages. We can try and pat ourselves on the back all we want. But the proof is really in the pudding.
Take our client roster, for example. It showcases over 200 of the world's largest professional service firms in a variety of industries, everything from advertising and reinsurance to engineering and law. If that doesn't scream experience, we're not sure what does.
Our Focus
As much as we may all try, we know we can't be great at everything. So, instead, we've chosen to be great at just a few things:
- Business-to-business research
- Research with sophisticated audiences
- Research about sensitive issues or difficult concepts
And therein lies our passion. Because we know that any information we provide - no matter how good it may be - doesn't do any good unless our clients get excited about it. That's why we make it our goal to continually deliver results in a way that gets the wheels spinning, narrows the focus, and increases confidence and enthusiasm.
We realize that our focus may be atypical of other research firms, since it's different than consumer research. But we enjoy it. Because it requires a different approach. One that often includes conducting interviews with individuals who are responsible for multi-million dollar relationships with our clients. One that means that every part of the data collection process must be handled carefully and professionally. And one where customer and prospect interviews are conducted in a way that positively reflects on the client.
Some examples of past research include:
- Black and Veatch - When congress passed the original Clean Air Act, Black and Veatch asked us to speak to utilities nationwide to determine the size of the secondary market for carbon emission allowances. We did this to allow our client to develop leading-edge programs to assist public utilities in complying with the new laws.
- Horticulture Magazine - People who read this magazine are the types of people who ask for plants by their Latin names. When the magazine decided it want to ensure it was meeting all the needs of this very sophisticated audience, it hired us to design and implement a research study to accomplish the task.
- Sears (Contract Sales Division) - When Sears noted that a competitor had gained significant market share for major appliances (at our client's expense) among housing developers, they hired us to identify the cause and outline good solutions.
- Swiss Re - When one of the world's largest reinsurers (headquartered in Zurich, Switzerland) conducted a worldwide, six-month search to find a research firm capable of completing the most complete research study the company had every attempted - including employees, clients, prospects and financial analysts in worldwide locations, we got the nod over some of the largest research companies in the U.S., Europe and Asia.
People
Flaspöhler enlists exceptional talent for all your research assignments ... starting with our interviewers. They're handpicked for their maturity and life experiences, not just their interviewing skills. And they're trained to understand how the information they're gathering will be used.
Will Rodgers once said, "The greatest impediment to progress is not what you don't know; it's what you think you know that ain't so."
We're staffed by folks from a broad variety of B2B and consumer industries, including professional services, heavy construction, advertising, high technology, consumer products, law, engineering, convention bureaus and consulting. People who've been there before, fought in the trenches and gotten their hands dirty. People who know how to build a winning effort. It's these experiences that we draw upon for important and meaningful, astounding and useful insights.
But probably the best thing you'll find with Flasphler is that our top people don't disappear as soon as the project starts. In fact, you can be assured that a principal will actively manage every step of your project, from the first exploratory meeting to the last workshop with your staff. Our principals have all worked on the client side, having hired market research firms themselves. That's why they stay actively involved, because they are better able to understand the unique challenges you face.
Clients
In the past 25 years, we've been fortunate enough to work with some of the top international corporations and Fortune 500 companies, as well as local and regional businesses. Additionally, we've served over 100 of North America's more successful BTB organizations, over 50 of the largest U.S. law firms, 42 of the world's largest reinsurers, plus many accounting firms, convention and visitor bureaus, and engineering firms.
Partial Client List:
- American Council of Life Insurers
- AETNA
- American Bar Association
- American Bankers Association
- American Century
- American National Property & Casualty
- Amoco
- Black & Veatch Engineering
- Blue Cross & Blue Shield
- Campbell Ewald
- Caremark Rx
- CIGNA
- CNA
- Chubb Companies
- Deloitte
- Ernst & Young
- ERA Real Estate
- Euro RSCG Worldwide
- Fallon Worldwide
- Farm Bureau Insurance
- Ferrellgas
- Fireman's Fund
- General Electric
- Gen Re
- Grey Advertising
- Guy Carpenter
- Kauffman Foundation
- KPMG
- Leo Burnett
- McDonald's
- Menninger Clinic
- Munich Re
- Northwest Airlines
- Pella Windows
- Pepsi Cola
- PharmaCare
- Reinsurance Group of America
- RSM McGladrey
- Sears
- Sonic Restaurants
- Sprint
- Swiss Re
- The Lee Company
- Transamerica
- Yellow Freight
- Young & Rubicam