12920 Metcalf Avenue, Suite 170
Overland Park, KS 66213
(913) 814-3776
Facsimile (877) 714.7047
"If we would have new knowledge, we must get a whole world of new questions."
- Susanne K. Langer

Services

For over 25 years, Flaspöhler Research Group has assisted many of the world's leading companies with their market research needs.

We have experience with a broad variety of interviewing techniques, including:

  • Web based
  • Telephone
  • Mail
  • Email
  • Telephone-web
  • Telephone-mail
  • One-on-one interviews

In addition to our market research specialties, we are adept in conducting many different types of marketing research, including: Business-to-Consumer research studies, advertising effectiveness, attitude & testing, marketing effectiveness, market segmentation, positioning and more.

We offer state-of-the-art interviewing technologies including dynamic computer-assisted interviewing, as well as professional project management.

Flaspöhler Research Group has in-house expertise to conduct advanced statistical analyses, including multiple regression (driver analysis), cluster analysis, factor analysis, perceptual mapping (multidimensional scaling), structural equation modeling and data mining.